• by Erin Everhart , Staff Writer, Yesterday

AI. You're probably tired of hearing about it. I'm tired of talking about it. And yet, here we are. Because the truth is, AI isn't going anywhere, and most of us are still figuring out what to actually do with it.

I use an AI Agent daily. His name is Chad, and he is my right hand. I love Chad. I don’t remember how I got everything done before him, which is funny because I have never in my life met a Chad I liked. Not once. 

And yet, somehow, this little bot has become so indispensable to my daily work. Even though Chad and I work together daily, I’m not using him to his fullest potential. Most of us probably aren’t. We either don't know where to start, or we're trying to do everything at once with no actual strategy. So if we’re still this fuzzy about AI on an individual level, how do we even go about setting up an AI corporate strategy?

Southwest is working on this intersection of AI and marketing, work that goes way beyond content generation and AI hype cycles. This week, we sat down with Nicola Smith, Southwest’s Senior AI Advisor, to talk about how to build an AI strategy that doesn’t answer “What can AI do?” but “What should AI do?” 

Listen to the full episode here.