• by Fern Siegel , Yesterday

The shape, Deco design, colors and updated glass silhouette is better suited for back-bar placement. Each batch of O4D Vodka is distilled five times and charcoal filtered to achieve a smooth, crisp profile.

O4D's in-house team is responsible both for rebranding and launching a digital campaign in mid-May across Meta platforms and connected TV via MNTN to reflect the new identity. The rebrand will eventually include the entire product portfolio: Dry Gin, Honey Barrel Aged Gin and Lawn Dart Lemon Ginger Vodka.

The new vodka label is a reimagined version of the “stacks” imagery, a nod to a key building in Atlanta’s history and a symbol reflected in O4D’s original logo. The Stacks in the Cabbagetown neighborhood of Atlanta is a significant 19^th-century industrial center. Founded in 1881 by Jacob Elsas, the site is famous for its iconic, 71-foot tower, red-brick architecture and 1990s redevelopment, which is displayed on the O4D label.

“This rebrand is about honoring where we come from, while stepping confidently into what’s next,” said Mitch Brown, director of marketing at Old Fourth Distillery and Shortbarrel, its parent company. “Atlanta has always been at the core of who we are — from the neighborhood we’re named for to the imagery on our bottle.”

Founded in 2014, Old Fourth Distillery became Atlanta’s first legal distillery since Prohibition, gaining a reputation for crafting spirits that reflect the character of the city. In 2023, Shortbarrel acquired the distiller.