Healthcare marketing specialist AbelsonTaylor Group has appointed Elise Pietracatella as Planning Director. 

She joins AbelsonTaylor Group following her work as an independent marketing and strategy consultant, where she led planning-focused brand strategy across immunology, oncology, and payer audiences. Prior to that, she held senior leadership roles at Heartbeat, Medisafe, and Twill, and spent more than a decade at Saatchi Wellness and FCB Health.  

In her new role, Pietracatella will serve as an integrated strategist across key accounts, leading brand planning efforts and partnering across disciplines. She will also contribute to thought leadership, mentor junior team members, and play a leadership role in new business initiatives.