• by Sarah Mahoney , 11 hours ago

PVH Corp., parent of Calvin Klein and Tommy Hilfiger, is giving its C-Suite a makeover, with an eye toward shoring up its consumer, brand strategy and global growth initiatives.

Adelyn Cheong is moving up, promoted to CEO, PVH Americas, where she will oversee both brands in the region. Jonathan Bottomley, currently Calvin Klein’s global CMO, is expanding his role to become executive vice president, group consumer and brand strategy for PVH. And Joel Samaha joins the company in the new role of president, global licensing, partnerships and expansion.

Bottomley, who joined Calvin Klein in 2022, has also been CMO at Boll & Branch and Ralph Lauren. In his new role, he will “accelerate and scale the company’s global consumer capabilities, including insights and data, to further strengthen the engagement with PVH's most important consumer segments.”

Cheong, who had been president of PVH China, replaces Donald Kohler, who is leaving the company at the end of next month. Samaha, who had been a partner at Boston Consulting Group, assumes the licensing responsibilities that have been part of Kohler’s remit.

In making the announcement, CEO Stefan Larsson said the moves will help “unlock the full potential of Calvin Klein and Tommy Hilfiger.”

The moves come as the company navigates complex territories, both geographically and in terms of tariff impact, and in an economic environment where many premium clothing brands are stumbling. In its most recent quarterly results, it increased revenue 6% to $2.51 billion on a reported basis. But in constant currency terms, revenues were flat.

Tommy Hilfiger’s sales rose 7% (up 1% in constant currency), and Calvin Klein's revenue increased 3% compared to the prior-year period (down 1% on a constant-currency basis). 

For the year ahead, the company projects revenue will range from flat to a slight increase. That forecast assumes a 15% tariff rate on goods coming into the U.S., and says that last year, tariffs cost the company $195 million. And it excludes any impact from the war in Iran.