Over 60% of grocery store shoppers have bought a product after seeing it advertised on an in-store screen, according to a study by Grocery TV, Supermarket News reports. In
addition, the survey of 1,000 shoppers found a 23% increase in front-end acceptance of in-store screens, from one third to over half. In addition, the study found that 95% of grocery shoppers
make at least half of their purchase decisions while visiting the store.
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