• by Fern Siegel , Yesterday

Pete Harrison has taken on a new role: M+C Saatchi Talk's managing partner.

His charge is to connect brands with cultural relevance to produce measurable business outcomes. In addition, he will oversee team culture, talent development and financial performance.

London-based Harrison reports to Amaya Alvarez, managing director.

Prior to the appointment, he spent 20 years working in the U.K. U.S. and APAC in media, tech, commerce and brand strategy roles with EVH, Salesforce and NBCUniversal. 

Harrison will lead M+C Saatchi Talk’s retail, luxury and lifestyle sector, as well as advance new business growth. 

Alvarez said Harrison brings the right blend of skills “to help clients navigate today’s increasingly complex media landscape. Pete’s experience scaling businesses and building strategic partnerships will help our clients turn attention into meaningful commercial value.”

M&C Saatchi Talk’s client work includes Air France, Coty, Foot Locker and KLM.