• by Fern Siegel , 9 hours ago

Performance-marketing agency Tug promoted Michael Ozburn to general manager, North America. 

Based in Toronto, Ozburn was formerly head of paid media. He reports to CEO Nick Beck.

Beck said Ozburn’s “detailed, joined-up approach to performance and revenue gives our clients a real edge, and his focus on building a team around the right people, not just the right CVs, has been central to how we’ve grown in North America.” 

Ozburn has extensive experience in media planning, brand strategy, data and analytics, working in the retail, technology, healthcare, financial services and automotive sectors.

“As AI reshapes the advertising landscape, we are at the forefront of this change with an analytical and consultative mindset,” added Ozburn.

Prior to Tug, he spent more than six years at Beyond Marketing Group, ending as associate director of data strategy. Most recently, he was associate director of demand generation at Directive.

Tug’s brand work includes MoneyGram, Merlin Entertainments, Mitchells & Butlers, The Kidney Foundation and University of Toronto.

The agency also has global offices in Berlin, London, New York, Sydney and Singapore.