Dollar Shave Club is leaning into artificial intelligence in its advertising, Marketing Dive reports. On July 1, The brand on debuted an ad titled “250 Years. No BS. Still
Free,” which was created by its in-house team using generative artificial intelligence. And on Tuesday, it is launching an AI-powered ad campaign to support its viral Ball Spray product. AI
“allows the creatives to be creative, it allows the brand managers to be strategic and it takes that minutiae out of their job so that they can really be focused,” says Laura Higgins,
chief brand and innovation officer for Dollar Shave.
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