• by Wayne Friedman , 4 hours ago

WWE pulled in $160 million in title sponsorship revenue in 2025, according to SponsorUnited.

The report also shows 67.3% of WWE’s brand partners (35) in 2025 as new brands added to the sport versus the year before.

This compares to WWE’s sister sport-fight TV brand, UFC, which pulled in 47.4% new sponsors --46 -- in 2025 versus the year before. SponsorUnited defines new as those who were not partners in the sports in the previous season.

A big shift for WWE came from the sports producer's regular weekly “Raw” show -- which moved to Netflix in January 2025 from USA Network, a linear TV network the year before. Among the  brands buying title-sponsorship inventory in WWE's "Raw" weekly Netflix show were Snickers, Minute Maid, Cricket Wireless and Wingstop.

The two brands are distributed by TKO Group Holdings. Combined efforts totalled 75 new brands, with some brands appearing across both. Overall, the two sports content providers have 136 unique brands, with a 55.1% overall new-entrant rate.

Estimates from SponsorUnited also say UFC took in $314 million in sponsorship revenue. With WWE, total sports fighting brands at TKO were at $474 million in sponsorship revenue.

Starting this year Paramount Skydance began airing UFC with a total deal price of $7.7 billion for seven years, running through 2032. It has been airing events on linear TV and streaming platforms, CBS and Paramount+, respectively.

Previously UFC sports contests were airing under a pay per view model from ESPN.

This story has been updated.