Jeep is launching a national marketing
campaign that celebrates the shared values that have connected the Jeep brand and America for 85 years: freedom, capability, resilience and an unwavering drive to explore what's next, according to the
brand’s parent company, Stellantis.
It pays tribute to the millions of Jeep drivers and enthusiasts who have built one of the most passionate communities in the
automotive world.
"From its beginnings in 1941 supporting a nation forged by resilience and determination, the Jeep brand has spent 85 years building vehicles for those who refuse
to stand still, back down or be confined by the horizon," said Branden Coté, Jeep brand CEO, in a release. "Built for a country that never settled for the easy path, every Jeep vehicle embraces
challenge, overcomes obstacles and keeps its owners moving forward.”
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Creative features the Jeep brand's entire portfolio, including the Wrangler, Gladiator, Grand Cherokee,
Cherokee, Compass, Grand Wagoneer and the all-new Jeep Recon.
"This Is Jeep Country” includes TV, streaming, digital, social,
experiential and out-of-home channels. It was created by the Jeep brand in partnership with Chicago-based agency Highdive.
The campaign also includes Hispanic and African American digital and online extensions.
The media buy includes NFL and football, in addition to Tier II and digital/CTV/streaming on Disney+, Paramount+, Max and Peacock.