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Marketers Recycle Audiences Even When Their Budgets Go Up

  • PPC Land, Monday, October 5, 2026 11:09 PM
Senior marketers at large companies continue to aim their ads at the same groups of people even when their budgets go up. Taboola found in a survey that 81% agree that they recycle audiences, PPC Land reports. In a survey of 326 high-level marketers at large companies, Taboola also determined that a single purchase decision now covers mail, news, search, price aggregators and large language models. PPC Land questioned some aspects of the report. 

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