CUNA Mutual Group has selected McClain Finlon Advertising as its first agency of record. Previous advertising was handled in-house. Work will break online this month. The Bedford Group, Atlanta,
managed the search. The agency bested Tierney Communications, Philadelphia; Periscope, Minneapolis; Mackenzie, Minneapolis; Eric Mower and Associates, Syracuse; Masius, New York; and HSR Business to
Business, Cincinnati, for the win. Spending is undisclosed.
