Kimberly-Clark Corporation has consolidated its $200 million North American and European personal care brand advertising and marketing duties with JWT. The agency currently handles K-C brands Kleenex,
Scott, Cottonelle, Viva, and Andrex; the account win added Huggies, Pull-Ups, Goodnites, DryNites, Depend, Kotex, Little Swimmers and Poise brands to the mix. Ogilvy & Mather previously handled the
work. Kimberly-Clark will maintain its relationship with Ogilvy & Mather for its personal care brands in Latin America, Asia-Pacific, Eastern Europe, the Middle East and Africa.