Whirlpool - Publicis USA and Optimedia

  • by May 30, 2006
In another consolidation move, Whirlpool has consolidated its creative and media duties at Publicis USA and Optimedia, respectively. The agencies will now handle, along with Whirpool, Maytag, Amana, Jenn-Air and KitchenAid brands. The work is valued at $120 million.
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