The site, Gotuit.com, incorporates tagging on its video clips, down to individual segments, so users can go through videos they have found and play shorter clips. The site also incorporates personalized playlists, which can be set to include entire videos, or smaller segments of the videos. For instance, users can create playlists that contain footage of their favorite athletes or celebrities.
The video segmentation also has ad implications, said Gotuit President Mark Pascarella. The company can break down the videos by segments and then show ads after certain points in videos across a category. For example, he said, the company can arrange to show a video ad after every touchdown in a streamed football game.
Content providers at launch include Universal Music, Reuters, the Associated Press, AccuWeather, Planet X, Shady Records, the NFL Network, HGTV, Warner Bros., Twentieth Century Fox, and Sony Pictures.