Sara Lee Food & Beverage

  • by August 21, 2006
Sara Lee Food & Beverage has selected TBWA/Chiat/Day, Los Angeles, as its ad agency of record for the Hillshire Farm brand, following a review. Element 79 previously handled the account. TBWA/Chiat/Day will become agency of record for several brands under Sara Lee Food & Beverage, including Jimmy Dean, Ball Park, Sara Lee and Senseo. The agency will aid in strategic development and execution of U.S. advertising for Hillshire Farm brand products. It will also be responsible for TV, radio, print and outdoor advertising. Starcom handles the media buying. The account is estimated at $25 million.
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