Commentary

Yahoo! goes back to TV's future: Syndication

It's nice to see even the biggest of new digital media companies still believes in the smallest of national TV media.

TV Week reports Yahoo! and Twentieth Television are thinking about launching a magazine type show filled with - what else? -- user generated and other popular videos. All this seems a little quaint -- especially considering TV syndication was once considered an alternative to the broadcast networks, then replaced by cable TV programming, which, in turn, has been replaced by the Internet. It's like when TV came to the forefront in the early 20 century which had people worried about radio's demise. Instead, radio re-grouped and has gone on to become a stable part of the TV media landscape. Syndication still works in its own way. Yahoo! wants to be everywhere you want to be -- and that means real estate next to the mansions of "Wheel of Fortune" and "Oprah Winfrey." There is a 360 degree thinking here, of course. But not in the obvious direction. Just went you thought media was moving digitally ahead -- it heads back and to the side.

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