Cyber Monday Traffic Up 26% Over '06

  • November 29, 2007
U.S. traffic on Cyber Monday increased 26% compared to 2006, Hitwise reported Wednesday--the third year in a row there has been an increase on the Monday following Thanksgiving.

Traffic to the Hitwise 100 Retail Index, which is comprised of the top 100 retail Web sites, received 5.07% of all U.S. visits on Nov. 26, 2007--representing an increase of 26% versus Nov. 27, 2006, which received 4.02% of visits.

"Following a strong holiday weekend, consumers continued to shop online on Cyber Monday, increasing visits to retail sites from last year," said Heather Dougherty, director of research, Hitwise. "Traffic to the electronics and video games categories experienced the strongest growth as shoppers searched for products such as GPS navigation systems and Nintendo Wii consoles."

--Nina M. Lentini



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