When they said “green” we thought they meant trees, but NBC Universal’s weeklong “Green is Universal” campaign brought in an extra $10 million
from national advertisers.
The media company ran special commercial and promotional messages for advertisers during the week of November 4 though 10, all the while
plastering green graphics on virtually all its media platforms — NBC network, iVillage, CNBC and MSNBC — as well as offering up special content. Some major advertisers who bought in were
Procter & Gamble, General Motors, Toyota, Lexus, Honda, Home Depot, Wal-Mart and NBC parent General Electric.
Everybody from Brian Williams to Access
Hollywood got into the act with a hodgepodge of eco-themed shows. But NBC also pulled some unusual stunts such as running a special candlelight-powered Sunday Night Football pre-game show
— with Bob Costas, Tiki Barber and Cris Collinsworth shot from those low-level light sources. It was all quite romantic, really.