• by Tanya Gazdik , December 3, 2007

Real Time Matrix has developed a new online marketing tool called Vortex that is designed to strengthen consumer loyalty.

The Oakland, Calif.-based company has already signed and has just deployed "Vortices" for Major League Soccer (http://web.mlsnet.com/mls/programs/vortex/) and Social Media Today (http://www.socialmediatoday.com/SMC/20248). Over a dozen major brands are expected to launch Vortices in the next 60 days.

Vortex links brands with user interests by delivering pertinent real-time video, audio and text news information within a compact and user-friendly console. It requires no development time from clients and can be configured and can be launched in one day, says Jeff Whitehead, Real Time Matrix CEO.

Once deployed, users "grab" a Vortex and place it on their desktop, home page, personal page, blog, or social network pages. The Vortex is constantly refreshed with highly relevant new content so users get a remarkably rich and evergreen experience.

"Since the Vortex can live virtually anywhere, this connection can be viral and sustained." Whitehead says.

In an early stage test for Major League Soccer, a Vortex delivered over 3 million ad views during one week.

To launch a Vortex, the customer submits their design and Real Time Matrix launches it like a managed ad campaign. While Vortex can be copied across the web or onto a desktop, the look and content are managed centrally. Unlike other portable media platforms the Vortex can be updated by the brand at any time, and the changes are visible immediately across the web. Real Time Matrix tracks and reports key Vortex metrics that enable brands to create new advertising networks with continuous customer connection and viral spread.

Real Time Matrix also offers a sample Vortex builder at www.vortexme.com.