• January 15, 2008

Focusing on consumer interest in small-scale makeovers, ABC's "The View" and Kimberly-Clark are teaming up for a $400,000 sweepstakes, offering 16 "View" viewers a $25,000 room-makeover.

Marketing support for the sweepstakes includes TV, radio and online advertising, from TracyLocke.

Led by lifestyle expert Stacy DeBroff, the "Room-a-Day Giveaway" is focusing on the ways women can pay more attention to spending time with family, and getting balance in their lives.

Nearly half say of the women in its research say that finding balance in life is an ongoing challenge. About 82% say they would like more time to enjoy the things in life that bring them joy and happiness, including spending time with family and friends (42%).

--Sarah Mahoney