Frolich, who has led MEC Interaction's East Coast digital practice for several years, moves into the role of managing partner for AT&T Digital Media. She will also continue to be involved in key projects and initiatives that run across the agency's key digital accounts.
Cartmel, who has been named managing partner-digital media lead for the AT&T mobility e-commerce business, assumes the additional role of key internal advisor to Alan Schanzer, managing partner, MEC Interaction North America, on broad internal technology issues.
Clark becomes managing partner-direct media, with responsibility for all aspects of MEC Interaction's off-line direct response business.