• by Fern Siegel , April 25, 2008

Sony Pictures Television's multiplatform video net is now available on Sprint TV. Honda is the debut sponsor for the effort. The ad-supported Minisode Network features four- to six-minute versions of various TV shows.

The 15-second ads will appear as a pre-roll on the video network. Plus, a WAP site will include clickable Honda Fit banners, which take customers to http://fit.honda.com. That page offers free wallpaper. Honda was also the launch sponsor of The Minisode Network on MySpace and Crackle.com.

The Minisode Network now carries 21 series, including "Newsradio," "Married with Children" and an animation block. Launched online in June 2007, the minisodes keep the full story arc of each episode. The Minisode Network registered 1.4 million streams in February, aggregating its viewership from its online and mobile destinations.

The Minisode Network was designed as "a new way to bring our library to the digital world," said Eric Berger, vice president, mobile entertainment, SPT, who adds that it has become "hugely popular with users and advertisers."

Jenny Howell, manager of interactive marketing at American Honda Motor Co., said the network "leverages the Fit campaign's arresting visuals and unique energetic tonality to capture the attention of an eclectic target."

SPT is a 50% owner of cable channel GSN and a partner in FEARnet, the horror/thriller site and VOD service. Sony Pictures Television oversees all of Sony Pictures Entertainment's domestic digital distribution for the Internet, mobile and television.