• by Wayne Friedman , April 25, 2008

OMD USA promoted senior West Coast media executive Monica Karo to president of integrated accounts.

Karo had been managing director of OMD West. In her new position, Karo will work on West Coast accounts Apple and Nissan in the U.S. and globally. She reports to Page Thompson, CEO of OMD North America.

OMD says it made the appointment as a part of its corporate restructuring to customized services of client accounts. "As our clients' businesses evolve, it has become critical to expand our integrated account servicing and to focus on our clients' needs on a global basis," said OMD's Thompson in a statement.

Karo, a 25-year media veteran, has been with OMD since its creation in 2002, joining the media firm from TBWAChiatDay, where she had been chief media officer. Prior to her these roles, she was partner in her own agency in 1985.