We thought the first one might have been a joke. Our open call for Rising Stars nominees brought in a nomination for one Mr. Sweepy of The site's mascot, a rolled-up $20 bill with googly eyes and gloved hands not attached to his body named Mr. Sweepy, greeted us with disturbing jocularity. A second Mr. Sweepy nomination came in. Then another. Then more. Overnight, nominations flooded our form, and more poured in every minute. We sent a cease-and-desist request to the site, but to no avail. Sweepy would not be denied.

It seems Sweepstakes Today's founder, Craig McDaniel, had mobilized his army of stay-at-home moms, the elderly, legless Vietnam vets and latchkey kids: The site promised a free T-shirt for the lucky winner of a new sweepstakes. All entrants needed to do was send in proof they had nominated Mr. Sweepy for OMMA's Rising Stars. The forms themselves contained heart-breaking insights into the lives of sweepstakes players, offering the pinhole glimpses of a Carver short story.

Our first request to remove the link - where we told Sweepy, "OMMA's ballot box will not be stuffed" - went unanswered. But the second e-mail - where we again explained, "This is not a sweepstakes nor a contest. It is an internal process and is up to the discretion of the OMMA editors," and further cautioned, "Yes, Mr. Sweepy, although you are a rolled up $20 bill with no arms, I caution you not to cross me. I know how to make change" - received an emphatic reply. McDaniel (aka Mr. Sweepy) agreed to take down the link, with this caveat: "But understand, you had no rules posted as to who may enter. Thereby not only my thousands of members who love Mr. Sweepy want to see my success." Well, touché, Sweepy.

In this Rising Stars issue, we found it only fitting to pose our 5 Questions to Mr. Sweepy, who shares his experiences with his sweepstakes site. We, of course, also profile our 2008 Rising Stars, who are notably devoid of clever aliases and cute cartoon mascots.


1 comment about "Ed:Blog".
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  1. Shannon Roth from MindShare, May 4, 2010 at 1:08 p.m.

    I'd like to nominate a team member to be an OMMA Rising Star 2010.

    I've had trouble finding the nomination page. I found the 2009 page, and it looks like entries were due on Wed. May 13 last year. Can I assume that they'e due this Monday, May 10th for 2010?

    Can you point me to the correct nomination page?

    I appreciate your help,

    Shannon Roth

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