The dashboard delivers comprehensive intelligence about where an advertiser's content is consumed, active user analysis including user engagement levels, and pass-along rates. The technology provides advertisers with a look at the behavior trends of active users consuming news feeds, creating a standard in Social Media analytics and measurable ROI on advertising spend, according to the Oakland, Calif.-based company.
Features of the Dashboard include: active user analysis, content engagement, advertising stats, social media distribution, RSS subscription page optimization, subscription options and feed management API.
--Tanya Irwin