Pheedo Debuts New Dashboard

  • July 17, 2008
Via its new FeedPowered Analytics Dashboard, Pheedo can now measure news feed (RSS) user behavior for advertisers distributing content through social media properties, Web sites of many top publishers and high-ranking blogs.

The dashboard delivers comprehensive intelligence about where an advertiser's content is consumed, active user analysis including user engagement levels, and pass-along rates. The technology provides advertisers with a look at the behavior trends of active users consuming news feeds, creating a standard in Social Media analytics and measurable ROI on advertising spend, according to the Oakland, Calif.-based company.

Features of the Dashboard include: active user analysis, content engagement, advertising stats, social media distribution, RSS subscription page optimization, subscription options and feed management API.

--Tanya Irwin

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