• by July 21, 2008
Mullen has won integrated marketing communications duties for BASF U.S. Crop Protection to enhance awareness and sales of the company's herbicides, fungicides, insecticides, plant regulators and seed treatment technologies. The agency's work will include branding, advertising, public relations, digital strategy, direct marketing and media planning and buying for the U.S. Crop business. In addition, the agency won advertising and marketing services duties for CSC, a provider of information technology services to commercial and government markets worldwide. The agency will handle strategic communications planning, creative development in offline, direct and digital arenas, and both offline and online media planning and buying.
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