
Look
out, Eric Clapton: Best Buy is busting into rock 'n' roll, and will begin selling musical instruments and recording equipment--along with lessons--in between 75 and 85 of its U.S. stores. Instruments
will go on sale on its Web site beginning Friday.
A company spokesperson, who says Best Buy's research has found that U.S. consumers spend between $7.5 billion and $8 billion
annually on instruments, says the stores are about 2,500 square feet. They offer private demo rooms for those who want to check out more than 1,000 guitars, bass, drums, keyboards and pieces of
recording equipment, at both entry level and professional price points.
"We'll also be offering instructions, including four group lessons for free with every purchase," he says. Additional and
individual lessons will also be available. Each store will be staffed with between five and seven specially trained Best Buy associates, many of them also musicians.
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"We're really looking to
create musicians," the spokesperson says. While marketing plans will include Best Buy inserts, "there will also be marketing customized to local markets, with live events and specific promotions," he
says.
Best Buy says it began testing the concept at seven stores in Southern California and Minneapolis earlier this year, and then expanded the test to Chicago and Washington D.C., before
deciding to roll the concept out on a larger scale.
Other chains that compete for musicians include Sam Ash Musical Instrument Megastores, with 45 locations in the U.S., and Guitar Center, with
more than 100 stores in the U.S.