• by Kelly Samardak , July 31, 2008

Lotame Party, Marquee, New York
July 30, 2008

I don't want to say I'm sick of the heat. There are worse things going on in the world like people losing their homes, The Olympics losing their meaning, starving children and all that... so whining about the heat is just so... whiney. But dude, it's HOT out there. If I actually stand at the curb in the hopes that the Mwhatever bus will splash me with milky road chunder in order to cool off, it's too dang hot. Lotame has the solution for the thick acrid heat - a party at Marquee!

I had two entourage dropouts, whittling my posse down to me +1 but we grew when we added Jeremy Haft, Director, Event Sales at MediaPost , and his lady, the adorable Wendy, who engaged in a rousing conversation about Spanx with me. Talking about undergarments in public is one of my favorite pastimes.

Ready to dish some dirt? Don't get too excited, it's not dirty dirt. Once again, I arrive at an event where my original PR/press relations person had just gotten the boot (or left, which happened last time)! I called it this time around due to a cryptic email sent about an hour before the party saying unfortunately he wouldn't be attending, but to look for Bryan Seltzer. I found Brian Seltzer an hour into the party (uh, because someone was at another party... at least that's what he said) and drilled him about the missing fellow. I guess because Lotame (pronounced "Low Tuh Mee") is growing, they're entertaining full service shops instead of having PR executed in house. They should revisit their tagline and logo while they're at it. I propose a large-bellied, shorter fellow gesturing Joe Pesci style with his hands at his sides in a "gimme gimme" fashion with a speech bubble saying "Getta Lotame." Just a proposal, get back to me on it.

I ran into Sonali Roche, Senior Media Buyer, Television Broadcast at mec interaction (or is it mediaedge? They have both names on their cards) AGAIN! She was with Dan Panitz, Esq (that means he's awesome), who probably had to strongly resist the urge to slug me when I called him "Dan Pants." Either I'm stalking Sonali or she's my #1 fan. Or neither. Either way, if she's at the next one, we're moving in together. Down the settee I ran into the purple-polished Rachel Marcus and her colleague Alisia Brijlall, Media Supervisor, both from Underscore Marketing, llc (which sounds like "hunter squirrel" when the music's loud) doubling as cocktail wiener aficionados. Not only is she a great hand model, but Rachel is also a fan of Erica Lane (over here at MediaPost). Gracing the gaggle of gals with his presence was Erik Alden, Account Director at Type A Marketing, whose facebook status says he hates you. I'm just saying.

Andy Monfried, Founder & CEO of Lotame and his wife like each other. No, this isn't always a statement of the obvious. Twosomes like the Monfrieds reaffirm to me that you can work your face off and maintain relationships. A little dish on Andy is that he's a cameraphile like myself (holding a Nikon, but claiming to have a Canon out back, so it's ok) and he said something along the lines of "Rennaisance Fairs are fun." I've never been to one, but it made me envision everyone at the party in leather bustiers and poofy pantaloons.

The neo Ogilvy clan gathered like a prickle of porcupines on the dance floor, which is where I found Nobles Crawford, Media Planner. With a name like that he better own a multi media world-dominating conglomerate just by snapping his fingers.

The food? Burgers=yes, pork in a sheet(too hot for blankets)=indeed, mini grilled cheeses=roger, coconut chicken=curling iron burnt carpet fibers taste better.

I have to nap under my desk now to prepare for tonight's party that spans from 9 p.m. - 1 a.m.

Send party invitations to kelly@mediapost.com and get covered in Just An Online Minute!

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