• by Tameka Kee , August 20, 2008

Several search marketing tech and services firms rolled out upgrades to their product suites at the Search Engine Strategies (SES) San Jose conference on Tuesday.

SearchIgnite has released Version 3.0 of its campaign management platform, while Adgooroo launched the "Top Ad Copy Report," a tool that allows advertisers to see examples of top-performing paid search ads on a by-keyword basis.

"The latest platform now provides the most comprehensive and actionable reporting available within the industry for measuring campaign performance across all major online media," said Roger Barnette, president of Atlanta-based SearchIgnite. "For marketers with large or complex search campaigns, SearchIgnite offers unmatched algorithmic, manual and rules based optimization to save time and improve ROI."

Search marketers also have their choice of 44 new reports, including creative and landing page testing analysis, as well as assist reports that examine the roles of various keywords throughout the customer search cycle. Finally, Version 3.0 features a central dashboard that pulls all the data into one screen, with options for both graphical and data-based views.

SearchIgnite manages more than $350 million in search marketing spend annually, for both brands like E*TRADE Financial and agencies like LM&O Advertising. Version 3.0 of its campaign management and optimization platform includes more robust analytics, with tracking and reporting available for paid and organic search, paid inclusion, email and display campaigns.

Meanwhile, Chicago-based AdGooroo unveiled the Top Ad Copy Report, which gives advertisers examples of the industry's most effective paid search ads--including those of their competitors. The company powers competitive intelligence and keyword research tools for agencies like Digitas and brands like Target.

The Top Ad Copy Report has been bundled into the company's SEM Insight tool, and compares the effectiveness of paid search ads based on various factors, including their position and the amount of coverage, as well as their duration. Search marketers can then develop their own copywriting strategy based on examples that have already proven successful for their targets.

"For the first time ever, advertisers have a reliable tool to help them discover the most powerful online ad copy," said AdGooroo Founder Rich Stokes. "With the Top Ad Copy Report, SEM Insight users can see what's working and what's not in any given space. The report is easy to use, and automatically finds the best ad copy in the keywords any particular user has chosen to track."