• by August 26, 2008

For the release of the spiderwick Chronicles, Liquid worked with Paramount to create a 728x90 expandable banner that would capture the charm and fantasy of the movie. The expandable banner ad allowed users to view clips, which were updated as the campaign progressed, download buddy icons and wallpapers, and view a gallery of movie stills. The magic of the movie came to life through attention-grabbing transitions and rollover effects, which included appearances by a cute goblin and a whimsical sprite.