Ciao Bella! Microsoft Acquires Greenfield Unit, Divests Research Assets

  • September 2, 2008
Microsoft Friday said it acquired Wilton, CT-based online consumer survey company Greenfield Online for $486 million, and would integrate Greenfield's European computer price search and shopping service, Ciao, and will spin off its research businesses to an unspecified buyer. Microsoft said it would integrate Ciao's online shopping community into its Microsoft Live Search platform.
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