The deal follows last year's $1.3 billion acquisition of Digitas, which has been integrated into a sprawling digital marketing organization that Chairman-CEO Maurice Levy says is the future of the company.
The deal also follows Publicis' recent acquisition of Performics from Google's DoubleClick unit. While details of that deal were not disclosed, the addition of Performics 200-person search marketing organization is believed to have catapulted Publicis to the No. 2 position in terms of the world's digital marketing services organizations, just behind Aegis' Isobar unit.
Terms of the PBJS deal also were not disclosed, but the agency, founded in 2003, has a staff of 26, and has a client roster that includes AT&T, Intel, Smart Balance Foods, Sephora and Boys & Girls Club of America, as well as an extensive agreement with Microsoft Corp.