• September 11, 2008

Local search company Marchex has partnered with Barrington Broadcasting Group LLC to enable Barrington's 23 network-affiliated television stations to sell local online lead packages and Business Profile Pages to their advertising customers under their own brand.

Packages will be fulfilled by Seattle-based Marchex through online advertising campaigns on leading search, vertical and local Web sites, and will be sold by Barrington's advertising sales reps in addition to its traditional broadcast media inventory.

Barrington advertisers can also purchase custom, branded Business Profile Pages created by Marchex, that increase their online lead-generation opportunities and will drive click- and call-based local leads from both paid and organic search results. The Business Profile Pages also include call tracking, which enables the advertiser to measure calls to their business that are generated through online channels.--Tanya Irwin