• by Gavin O'Malley , Staff Writer @mp_gavin, September 19, 2008

Where’s the ‘agency’ talent? Bob Stohrer, Chief Marketing Officer, Virgin Mobile USA thinks that as long as anyone or any agency holds onto ‘that’ concept of advertising, it’s problematic.

Stohrer then accuses most of the audience of not paying attention to the morning’s keynote! … by way of making the point that we’re all multitaskers and so forth.

Added Stohrer: There’s needs to be brand behavior agencies .. Channel neutrality … Giving consumers a consistent and and relevant message, and brand defining… Agencies need to help with that process, and be more selfless…