• October 16, 2008

Women online ages 25 to 54 with at least one child are nearly twice as likely as the average Web user to offer frequent advice about topics including parenting and household and beauty products, according to a new study by Nielsen Online.

Moms, in particular, look to the Web to connect with other parents for tips and support, and they aren't afraid of new technologies--this group is nearly 25 percent more likely than average to author a blog," said Chuck Schilling, research director, agency and media analytics, Nielsen Online.

Top sites among these "Power Moms" in September were Scholastic, BirthdayExpress.com, General Mills, The Gap and FamilyFun.com.--Mark Walsh