Commentary

Story Telling... Always

Take Internet Video advice from a company called Evil Global Corp.

The company started by former network marketing executive, Hayden Black says it’ll only get evil for your Internet video business if you go totally old school.

“One of the biggest mistakes people make it re-purpose TV and re-purpose advertising on the Internet,” he notes in a morning session at OMMA Video in Hollywood, Calif. Not only that but the perception among traditional advetisers â€" TV advertisers â€" seem remains that the Internet is still not that professional.

That’s another reason there are so many failures. It’s amateur hour.”

Black, who started up successful web series “Goodnight Burbank” and “Abi’s Teen Diary”, says you need to make sure that a show has development, just like the TV networks. “Story telling hasn’t changed.”

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