Appealing to
advertiser demand for premium inventory, Break Media will begin carrying full-length feature films,
Online Media Daily has learned.
Designed to appeal to Break's audience of
young guys, the service's expected cache of about 15 films will include "Ghostbusters," "Men in Black" and "The Fifth Element."
"A recent survey told us that 60% of men ages 18 to 34 like
watching full-length movies online," said Huan Le, vice president of business development at Los Angeles-based Break Media.
The service, while long considered by Break, could not have occurred
until its premium sponsor Sony Electronics stepped up to the plate, Le added.
Sony Electronics has signed on as the service's exclusive sponsor through January. Financial terms of the media buy
were not disclosed.
Break Media has multiple partnerships with premium content providers--including Hulu, G4 and TruTV--for advertisers to buy against content distributed across its network of
sites, reaching some 60 million men worldwide.
"This all ties into our strategy of attracting premium sponsorship with premium content," Le said.
In January, Break launched three new
branded properties and the Break Men's Ad Network to create Break Media, a vehicle for advertisers to reach the 18- to-34-year-old men's audience online.
To date, brands including Universal
Pictures, Axe Vice, Paramount, Verizon, Lionsgate, Sony Pictures, HBO and Disney have partnered with Break.
Break's page views have grown 26% from August through September, according to comScore
Video Metrix.