The weekly debut of "Road Trip" on TV comes Nov. 22. The Auto Channel also said it will air in syndication on some local stations next year.
"Road Trip," which has been available on TheAutoChannel.com for three years, offers "in-depth, behind-the-wheel" interviews with executives, designers and engineers at foreign and domestic automakers.
Marc J. Rauch, Auto Channel executive vice president, said the series aims to "let [the auto companies' representatives] tell us about the vehicle as they drive us through some of the country's most scenic roads."
A lengthier version of "Road Trip" will continue to be available on the Auto Channel's Web site, with footage cut from it for TV.
TheAutoChannel.com offers searchable databases, such as a "New Car Buyer's Guide," vehicle reviews and video coverage of auto shows.
Bob Gordon, company president and executive producer of the show, said: "We've always felt that the show's unique perspective would be of great interest to everyone, and now we have the opportunity to prove it."