• by David Goetzl  @dgoetzl, December 9, 2008

Tuesday's presentations at the Email Insider Summit began with a talk by a company that received coverage in the Wall Street Journal this week. Here's the piece:

Email With a Ribbon on It

Goodmail Systems Inc. has developed a way to fight email fraud like phishing, the scam that uses what appear to be legitimate email messages from companies or other organizations to get victims to reveal information like Social Security numbers or credit-card account passwords.

Goodmail, a start-up based in Mountain View, Calif., raised $20 million in Series C funding last month from investors led by Bessemer Venture Partners to support its email-certification business.

Goodmail's clients are companies, nonprofits and government agencies that want consumers to be able to tell that the email the organization sends them is legitimate. Clients route their email to consumers through Goodmail, which tags each message with a blue-ribbon icon to show it isn't fraudulent. Goodmail currently handles about three billion messages a month.