Strong NFL Games Spell Victory For NBC

CBS' Milliion Dollar PasswordNBC continued its big December Sunday run against mostly network repeats, with another strong NFL game. For two weekends in a row, NBC moved its late-season NFL ratings into the 6-plus range among 18-49 viewers, as the New York Giants bested the Carolina Panthers. That gave NBC a Nielsen Media Research preliminary 6.0 rating/15 share.


For the night, NBC put up a 4.8 rating/13 share, tops among 18-49 viewers. NBC was also the leader for 18-34 viewers with a 4.0/12.

Fox came in second, mostly from a NFL overrun of the Philadelphia Eagles-Washington Redskins contest, which grabbed 5.5/16 numbers. Fox averaged a 3.0/8 among 18-49 viewers.

Fox was in reruns for its animated comedies for the rest of the night. Even in repeats, "Simpsons" and "Family Guy" scored solid results among 18-34 viewers with a 3.0/9 and a 2.9/8, respectively.



CBS tied ABC for third place with a 2.0/5. CBS was running all original programming, and ABC was in reruns--which, in theory, means that ABC made out better financially. The rerun strategy has been CBS'--and it has gained financial benefit against other networks for some time. The net usually grabs more viewers during its reruns versus other network repeats. CBS ran originals of "Million Dollar Password," "Cold Case" and "The Unit" on Sunday.

Univision was after CBS and ABC with a 1.4/4, with its best coming for the 10 p.m. hour of "Show de los Sueños: Los Reyes de el Sho," which earned a 1.8/4.

CW could only manage a 0.3/1 from a "Jericho" repeat, on par with what it has done in recent weeks, and a 0.4/1 from theatrical movie "Three Amigos!"


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