Unique Online Video Viewer Composition (Percent by Daypart, U.S., Home and Work) | ||
Day | Daypart | Unique Viewer Composition % |
Mon-Fri | 6am-9am | 27% |
Mon-Fri | 9am-5pm | 65 |
Mon-Fri | 12pm-2pm | 34 |
Mon-Fri | 5pm-8pm | 49 |
Mon-Fri | 8pm-11pm | 43 |
Mon-Fri | 11pm-6am | 25 |
Weekend | 6am-8pm | 51 |
Weekend | 8pm-11pm | 23 |
Weekend | 11pm-6am | 14 |
Source: Nielsen Online, VideoCensus, October 2008 |
The report also includes overall online video usage and top online brands ranked by video streams for September and October 2008. In October, time per viewer increased by 10 percent, while the number of unique viewers and total streams remained relatively flat month-over-month.
Overall Online Video Usage (U.S.) | |||
| Sep-08 | Oct-08 | Percent Change |
Unique Viewers (000) | 124,023 | 120,711 | -3% |
Total Streams (000) | 8,829,389 | 8,894,164 | 1 |
Streams per Viewer | 71.2 | 73.7 | 4 |
Time per Viewer (min) | 156.4 | 171.7 | 10 |
Source: Nielsen Online, VideoCensus |
Top Online Brands by Video Streams (for October 2008) | ||
Brand | Total Streams (000) | Unique Viewers (000) |
YouTube | 5,077,720 | 82,553 |
Fox Interactive Media | 244,216 | 18,481 |
Hulu | 206,068 | 9,069 |
MSN/Windows Live | 183,858 | 13,394 |
Nickelodeon Kids and Family Network | 181,084 | 6,565 |
NBC Universal | 175,183 | 9,649 |
Yahoo! | 169,331 | 18,826 |
ESPN | 134,337 | 7,775 |
CNN Digital Network | 133,643 | 8,263 |
MTV Networks Music | 99,787 | 4,417 |
Source: Nielsen Online, VideoCensus |
Top Online Brands by Video Streams for September 2008 | ||
Brand | Total Streams (000) | Unique Viewers (000) |
YouTube | 5,352,898 | 81,865 |
Fox Interactive Media | 242,428 | 19,250 |
Yahoo! | 212,626 | 22,053 |
MSN/Windows Live | 164,776 | 10,975 |
Nickelodeon Kids and Family Network | 162,924 | 6,148 |
hulu | 142,261 | 6,323 |
ESPN | 127,794 | 8,433 |
CNN Digital Network | 117,690 | 9,441 |
MTV Networks Music | 97,199 | 4,757 |
Disney Online | 87,116 | 9,145 |
Source: Nielsen Online, VideoCensus |
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