Commentary

Video At Work... On The Desk!

Nielsen Online says with a 96 percent broadband penetration among at-work Web visitors in October, and many employees spending nearly eight hours a day at their computers, workdays are prime time for online video viewing. The recently released report says that 65 percent of online video viewers stream content between 9am - 5pm Monday through Friday, compared to 51 percent of online video viewers who log on between 6am - 8pm on weekends.  

Unique Online Video Viewer Composition (Percent by Daypart, U.S., Home and Work)

Day

Daypart

Unique Viewer Composition  %

Mon-Fri

6am-9am

27%

Mon-Fri

9am-5pm

65

Mon-Fri

12pm-2pm

34

Mon-Fri

5pm-8pm

49

Mon-Fri

8pm-11pm

43

Mon-Fri

11pm-6am

25

Weekend

6am-8pm

51

Weekend

8pm-11pm

23

Weekend

11pm-6am

14

Source: Nielsen Online, VideoCensus, October 2008

The report also includes overall online video usage and top online brands ranked by video streams for September and October 2008. In October, time per viewer increased by 10 percent, while the number of unique viewers and total streams remained relatively flat month-over-month.  

Overall Online Video Usage (U.S.)

  

Sep-08

Oct-08

Percent Change

Unique Viewers (000)

124,023

120,711

-3%

Total Streams (000)

8,829,389

8,894,164

1

Streams per Viewer

71.2

73.7

4

Time per Viewer (min)

156.4

171.7

10

Source: Nielsen Online, VideoCensus

 

Top Online Brands by Video Streams (for October 2008)

Brand

Total Streams (000)

Unique Viewers (000)

YouTube

5,077,720

82,553

Fox Interactive Media

244,216

18,481

Hulu

206,068

9,069

MSN/Windows Live

183,858

13,394

Nickelodeon Kids and Family Network

181,084

6,565

NBC Universal

175,183

9,649

Yahoo!

169,331

18,826

ESPN

134,337

7,775

CNN Digital Network

133,643

8,263

MTV Networks Music

99,787

4,417

Source: Nielsen Online, VideoCensus

 

Top Online Brands by Video Streams for September 2008

Brand

Total Streams (000)

Unique Viewers (000)

YouTube

5,352,898

81,865

Fox Interactive Media

242,428

19,250

Yahoo!

212,626

22,053

MSN/Windows Live  

164,776

10,975

Nickelodeon Kids and Family Network

162,924

6,148

hulu

142,261

6,323

ESPN

127,794

8,433

CNN Digital Network

117,690

9,441

MTV Networks Music

97,199

4,757

Disney Online

87,116

9,145

Source: Nielsen Online, VideoCensus

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