"Reasons to Be Pretty" is the third play in LaBute's triptych delving into America's obsession with body image. The others: "The Shape of Things" (also adapted for the screen) and "Fat Pig" have been provocative, to say the least, and, at times, savage.
In addition to featuring photos from the advertising campaign, the play's Web site (called, hilariously, DoesThisPlayMakeMeLookFat.com) will expand the discussion with video interviews and other unique content.
Those who audition need to be willing to show
their bodies and tell a short story about a body part they're insecure about. Bernard Telsey, one of the producers of "Reasons to Be Pretty," says, "We're looking for real
people of all body types to help us create a campaign that expresses what this play is about."
New York-based Spot Co., which created the campaign, tapped photographer Howard Schatz, known for his unique depictions of the human body. Drew Hodges, ceo of Spot Co., says, "Neil LaBute is an extremely provocative playwright, and we want the ads for the Broadway production to reflect that sensibility." Which might not be what you want to hear when you're disrobing in front of a photographer.