Newell Rubbermaid has named McCann Worldgroup Salt Lake City as global creative agency of record for its Technology Global Business Unit. The assignment spans 36 countries in North America, EMEA, and
the Asia Pacific region. Work focuses on branding and business-to-business advertising, digital and marketing communications responsibilities for the company's technology brands for the office and
classroom, including DYMO, endicia, CardScan and Mimio. The account is estimated at $20 million.
