- Own Your Verbs
Show Daily, Erik Sass - Thursday, October 27, 2011
"like you own your nouns" ...
- Google Analytics Is Moving Into Social Media
Show Daily, Erik Sass - Thursday, October 27, 2011
The big dawg of search is sniffing around social. ...
- Buddy Media's Bourque on conversion and attribution
Show Daily, Erik Sass - Thursday, October 27, 2011
Carla Bourque of Buddy Media recounts a campaign for Pretzel Crisps th ...
- The Good, The Bad, And The Ugly Of Social Media: Amex Case
Show Daily, Erik Sass - Thursday, October 27, 2011
some good things, some bad things about Amex's social media strategy ...
- Social Media Is Taking A Larger Share Of Online Ad Impressions
Show Daily, Erik Sass - Thursday, October 27, 2011
food companies lead the way ...
- The Unthink-able: Can Anyone Challenge Facebook?
The Social Graf, Erik Sass - Thursday, October 27, 2011
The last year has seen a number of social media sites laun ...
- Rich Media Boosts Mobile Ads
MediaDailyNews, Erik Sass - Tuesday, October 25, 2011
Rich media ad units provide a big boost to mobile advertising click-throu ...
- "I don't have cable and probably never will have cable"
Show Daily, Erik Sass - Wednesday, October 26, 2011
That's from one of the college panelists, who explains that he watch ...
- Are young'uns watching TV less?
Show Daily, Erik Sass - Wednesday, October 26, 2011
Are young adults watching TV less? That's one of the questions ...
- online video ads are falling short on engagement
Show Daily, Erik Sass - Wednesday, October 26, 2011
Nick Fuller is inquiring about the attitudes of our college panelists towar ...
- shared the ad, but can't see the show
Show Daily, Erik Sass - Wednesday, October 26, 2011
This little anecdote kind of speaks volumes... ...
- video overlay ads don't work
Show Daily, Erik Sass - Wednesday, October 26, 2011
ads that overlay on video advertising are "annoying"... ...
- "I'd love to watch live TV"
Show Daily, Erik Sass - Wednesday, October 26, 2011
broadcast TV is now an intriguing if somewhat archaic alternative to digit ...
- too much sex in advertising, say young people
Show Daily, Erik Sass - Wednesday, October 26, 2011
People have been saying that advertising is over-sexualized for a long tim ...
- more objections to perception gap in ads
Show Daily, Erik Sass - Wednesday, October 26, 2011
More of what I take to be bad news, or at lea ...
- Data, data, data
Show Daily, Erik Sass - Wednesday, October 26, 2011
No surprise, the key to upping video advertising's share of ad dolla ...
- Google Wants into Online Music, or, Tilting at Windmills, Part Two
The Social Graf, Erik Sass - Wednesday, October 26, 2011
At this point Google is starting to resemble your impressionable, enthusiastic frie ...
- News Corp. Investor Tells Murdoch to Ditch Newspapers
MediaDailyNews, Erik Sass - Monday, October 24, 2011
One of the world's largest media businesses is getting some bold advi ...
- More Ad Revenue Declines for Big Newspaper Publishers
MediaDailyNews, Erik Sass - Friday, October 21, 2011
The nation's largest newspaper publishers all reported continuing declines in advertising revenu ...
- Meredith Takes Stake in Iris, Unveils MXM
MediaDailyNews, Erik Sass - Friday, October 21, 2011
Meredith Corp. is continuing its strategic move into the agency business wi ...
- Mobile Social Usage Soars To Nearly A Quarter Of U.S. Population
The Social Graf, Erik Sass - Monday, October 24, 2011
Americans love their social media and they love their mobile devices. ...
- Mall Network Viewers Over-Index on Key Media, Purchase Behaviors
Digital Outsider, Erik Sass - Friday, October 21, 2011
Stop the presses! It turns out mall-goers are disproportionately young and fema ...
- Slacker Powers AOL Radio, Ad Inventory Reduced
MediaDailyNews, Erik Sass - Friday, October 21, 2011
AOL Radio will now be powered by Slacker, including interactive features a ...
- Mag Bag: 'Popular Science' Receives First ABC Consolidated Media Report
MediaDailyNews, Erik Sass - Thursday, October 20, 2011
The Audit Bureau of Circulations has released its first Consolidated Media Repor ...
- Place-Based Retail Network Integrates Social Media
The Social Graf, Erik Sass - Friday, October 21, 2011
Convergence is out of control, in a good way (although sometimes ...
- Newspaper Digital Revs Won't Offset Print Decline
MediaDailyNews, Erik Sass - Wednesday, October 19, 2011
For at least a decade, newspaper publishers have been looking to t ...
- Dot429, the 'Gay LinkedIn'
The Social Graf, Erik Sass - Thursday, October 20, 2011
Online business networks focusing on minority groups are springing up all ov ...
- Correction: Press+ Helps College Papers Get Donations
MediaDailyNews, Erik Sass - Tuesday, October 18, 2011
An article which appeared in the October 12 edition of Media Dai ...
- Clear Channel Radio Gets Daily Deals From LivingSocial
MediaDailyNews, Erik Sass - Tuesday, October 18, 2011
The social commerce marketplace is booming, and broadcast radio -- with i ...
- 'Boston Globe' Unveils Online Paywall
MediaDailyNews, Erik Sass - Tuesday, October 18, 2011
The Boston Globe will unveil the paywall for BostonGlobe.com Wednesday, ending ...