- Stewart, Barrymore Headline Super Bowl Spot For Paramount+
Out to Launch, Fern Siegel - Thursday, February 1, 2024
The extended 90-second Big Game ad employs humor and Stewart's trademark blu ...
- Potts Named As Growth Director, Gigasavvy
People on the Move, Fern Siegel - Thursday, February 1, 2024
Potts will focus on developing new revenue streams and supporting new-business effo ...
- Under Armor Taps Shadow As AOR For Celebrity, Media Relations
Accounts on the Move, Fern Siegel - Wednesday, January 31, 2024
Shadow intends to utilize fashion, sports and lifestyle publications for its n ...
- Progressive Auto Insurance Spots Target Younger Millennials With Quirky Pigeons
MAD, Fern Siegel - Wednesday, January 31, 2024
The pitch, via the bird version of an odd couple, is th ...
- Iris Worldwide Names Bassermann As Managing Director, Germany
People on the Move, Fern Siegel - Wednesday, January 31, 2024
In her new role, Bassermann will work to strengthen Iris as T ...
- CTI Digital To Lead Digital Marketing For Zip World
Accounts on the Move, Fern Siegel - Tuesday, January 30, 2024
Zip World is matching the growing demand for adventure tourism in t ...
- Kentucky Invites Visitors To Take A Nostalgic 'Joy Ride'
MAD, Fern Siegel - Tuesday, January 30, 2024
The parody ad campaign runs on eBay, designed to capture the attenti ...
- Saylor Adds Sabath As Executive Creative Director
People on the Move, Fern Siegel - Tuesday, January 30, 2024
Sabath will bolster the agency's creative identity expand Saylor's capabilities in entertainme ...
- Allen & Gerritsen Wins The Giant Company's AOR Bid
Accounts on the Move, Fern Siegel - Monday, January 29, 2024
The omnichannel grocery retailer serves millions of shoppers in Pennsylvania, Maryland, Virgin ...
- Frost Bank Offers The 'Unexpected' Touch
MAD, Fern Siegel - Monday, January 29, 2024
The creative relates true stories of real people and the Frost banke ...
- Paramount+ Lodge Reactivates Immersive Fan Experiences
MAD, Fern Siegel - Monday, January 29, 2024
The cabin-like atmosphere, with various themed activations, was designed for consumers ...
- Denver Public Library Brings Skiing To Lower-Income Families
Out to Launch, Fern Siegel - Monday, January 29, 2024
Denver Public Library card holders can win a ski trip to t ...
- Sussman Names Shaffner Agency President
People on the Move, Fern Siegel - Monday, January 29, 2024
Previously, Cathy Shaffner was Chief Investment Officer for Empower Media. ...
- TBWA\Chiat\Day NY's Goldberg, Blanch Drive Nissan United's Brand Work
MAD, Fern Siegel - Friday, January 26, 2024
"We look to make Nissan an even more culturally relevant brand," sa ...
- Digitas Named Media AOR For Supergoop
MAD, Fern Siegel - Friday, January 26, 2024
Digitas will handle various media activations to augment the brand's growth. ...
- Metro By T-Mobile Airs First Super Bowl Spot In Spanish
Out to Launch, Fern Siegel - Friday, January 26, 2024
The 60-second spot runs on Univision in the second quarter. ...
- Amica Insurance Sells Importance Of Human Connections
MAD, Fern Siegel - Thursday, January 25, 2024
The latest campaign for the insurer is the first expansion of t ...
- BBH Scoops Up Haagen-Dazs As Global Lead Creative Agency
MAD, Fern Siegel - Thursday, January 25, 2024
BBH handled the account in the 1990s, producing "Heat," the brand's fir ...
- Intermark Group Selects Paulo As Chief Growth Officer
People on the Move, Fern Siegel - Thursday, January 25, 2024
The marketing agency utilizes a psychology-driven approach to drive revenue growth. ...
- California Olive Ranch Selects Argonaut As Creative AOR
Accounts on the Move, Fern Siegel - Wednesday, January 24, 2024
The brand is the largest grower of olives for extra virgin oli ...
- Noosa Yogurt Inverts Campaign Imagery To Push Aussie Roots
MAD, Fern Siegel - Wednesday, January 24, 2024
While many yogurt brands focus on lower calories, Noosa concentrates on full- ...
- Post-Merger, VML Debuts Global Creative Team
MAD, Fern Siegel - Wednesday, January 24, 2024
Led by Debbi Vandeven, now global CCO of VML, the team compris ...
- Bay FC Soccer Kicks Off Inaugural Campaign
Out to Launch, Fern Siegel - Wednesday, January 24, 2024
Bay FC begins its debut season in March 2024 at PayPal Pa ...
- Leo Burnett Named QDOBA's Creative AOR
MAD, Fern Siegel - Tuesday, January 23, 2024
The announcement is part of the brand's plans for substantial growth ov ...
- Stella Artois Encourages Beer Lovers To 'Steal'
MAD, Fern Siegel - Tuesday, January 23, 2024
The brand understands its glasses are taken from bars on occasion ...
- Popeyes To Debut First Super Bowl Ad
Out to Launch, Fern Siegel - Tuesday, January 23, 2024
The 15-second teaser ad is a riff on "2001: A Space Odyssey ...
- Santo Spirits Banks Tequila Appeal On 'Reputation Earned'
MAD, Fern Siegel - Monday, January 22, 2024
Santo Tequila is the product of former rocker and spirits entrepreneur Sam ...
- Country Singer Jessie G Partners With Ammunition Whiskey
Out to Launch, Fern Siegel - Monday, January 22, 2024
The spot, which doubles as both ad campaign and music launch, ru ...
- Billion Dollar Boys Beefs Up U.S. Operations
People on the Move, Fern Siegel - Monday, January 22, 2024
Influencer-marketing agency Billion Dollar Boy, which gained 30 clients in 2023, includi ...
- Quiet Storm Names Meer Head Of Planning, Focuses On Client Strategy
MAD, Fern Siegel - Friday, January 19, 2024
Meer will head the agency's strategic arm, working on accounts such ...