- USAA, Series 'Masters Of The Air' Team To Honor Military
MAD, Fern Siegel - Friday, January 19, 2024
The organization handles insurance, banking, investment and retirement options for the militar ...
- M&C Saatchi Creates Unit To Focus On 'Fancom' Passions
MAD, Fern Siegel - Friday, January 19, 2024
Fancom, a new term, represents how modern audiences behave around their passion ...
- Boasberg Directs Strategy, Marketing For Planet Propaganda
MAD, Fern Siegel - Thursday, January 18, 2024
Boasberg said his position allows him to take a "deeper focus ...
- Ibotta Surprises Customers, Offers 'Money Sampling'
MAD, Fern Siegel - Thursday, January 18, 2024
The new spot rebrands Ibotta's cash-back feature as "free money." Created ...
- Kris Jenner Teases 'Twist' In Oreo Super Bowl Ad
Out to Launch, Fern Siegel - Thursday, January 18, 2024
A 15-second teaser spot hints at what's to come with Jenner a ...
- Planters Positions Nuts As A Must-Have Snack In 4 New Spots
MAD, Fern Siegel - Wednesday, January 17, 2024
In the new campaign, the tagline "Ahhh, nuts" is an invitation ...
- MMGY Global Adds Presidents For EMEA, Americas
People on the Move, Fern Siegel - Wednesday, January 17, 2024
The integrated marketing agency has expanded its global team. ...
- Stephen Fry Narrates Podcast, Part Of Missing People Campaign
MAD, Fern Siegel - Tuesday, January 16, 2024
A novel awareness campaign underscores the pain of those whose loved on ...
- Clipper Tea Touts Sustainability, Natural Ingredients
MAD, Fern Siegel - Tuesday, January 16, 2024
The work underscores that Clipper's fair trade and organic tea supports biodivers ...
- Ammunition Adds Russell, Goel To C-Suite
MAD, Fern Siegel - Monday, January 15, 2024
The hires follow a 70% increase in business, according to the Atlan ...
- Tropical Smoothie Cafe Taps SNL's Chloe Fineman To Promote Tropic Bowls
MAD, Fern Siegel - Monday, January 15, 2024
The new menu items are Tropic Bowls, topped with fruit, granola a ...
- San Diego Mojo Taps InnoVision Marketing Group As AOR
Accounts on the Move, Fern Siegel - Friday, January 12, 2024
The bilingual marketing agency will introduce the new women's volleyball team ...
- Reese's Sweetens Big Game, Returns To Super Bowl
MAD, Fern Siegel - Friday, January 12, 2024
This is Reese's second appearance at the Big Game. Erich & Kallm ...
- Interbrand New York Promotes Hardardottir To President
MAD, Fern Siegel - Friday, January 12, 2024
Hardardottir will lead the North America business and responsible for an integrat ...
- Kansas City Chiefs Fans Are 'Falling For Football' Postseason
MAD, Fern Siegel - Monday, January 15, 2024
The new spot pays tribute to the intensity of the Chief's millenni ...
- Digitas' SWAT Unit Focuses On Social To Build Brand Culture
MAD, Fern Siegel - Thursday, January 11, 2024
The SWAT team is helping to strengthen a brand's connection with consumer ...
- Paramount+ To Drop New Ads For NFL's Wild Card, Super Bowl
MAD, Fern Siegel - Thursday, January 11, 2024
The creative work is by the Droga5 agency, which continues the streamer ...
- Seed Health Launches Giant Times Square Billboard
Out to Launch, Fern Siegel - Thursday, January 11, 2024
The Manhattan activation is a continuation of Seed's anti-marketing approach. ...
- Batt Named Marketing-New Business Director, The Beyond Collective
People on the Move, Fern Siegel - Thursday, January 11, 2024
She will work with the agency's clients and prospects Above+Beyond and Yond ...
- Gorton's New Work Highlights 175th Anniversary
MAD, Fern Siegel - Wednesday, January 10, 2024
The campaign, which shows how Gorton's can be a part of everyd ...
- Annie Murphy Promotes Sparkling Ice's Flavor Explosion
MAD, Fern Siegel - Wednesday, January 10, 2024
The creative, by Red Tettemer O'Connell + Partners, focuses on emerging marketi ...
- Omlet Selects McGarrah Jessee To Grow U.S. Market
Accounts on the Move, Fern Siegel - Tuesday, January 9, 2024
McJ's initial work, slated for early this year, will focus on Omlet ...
- BMB Appoints Joll, Bonny To Head Strategy And Growth
MAD, Fern Siegel - Tuesday, January 9, 2024
"BMB has an excellent pedigree and an ambition ideally suited for t ...
- Hennessy Curates Music To Enhance Boutique Experience
Out to Launch, Fern Siegel - Tuesday, January 9, 2024
The idea is to intensify the in-store experience via immersive audio. ...
- Beyond Meat Positions Plant-Based Diet As 'Least You Can Do'
MAD, Fern Siegel - Monday, January 8, 2024
The brand's new product, Beyond Steak, is certified as heart-healthy food ...
- Pete Davidson Scores Totino's Pizza Rolls For Game Day
MAD, Fern Siegel - Monday, January 8, 2024
Dentsu Creative produced two new spots touting Totino's superiority over flat pizz ...
- GYK Antler Taps Telian As Head Of Media
People on the Move, Fern Siegel - Monday, January 8, 2024
Telian has overseen creative and performance-driven media programs for New Balance, Bo ...
- CookUnity Preps 'Real Chefs,' Gourmet Options
MAD, Fern Siegel - Friday, January 5, 2024
The work, which kicks off today, personalizes the experience by putting ...
- Ogilvy's Eicoff Agency Names Marshall President
MAD, Fern Siegel - Friday, January 5, 2024
Delia Marshall is first woman to hold this position in the agency ...
- Education Campaign Fosters 'Skills' To Unlock Potential
Out to Launch, Fern Siegel - Friday, January 5, 2024
Created by M&C Saatchi, the work aims to inspire people of a ...