- Quigley-Simpson Names Ratner And Piazza To Top Posts
MAD, Fern Siegel - Wednesday, December 27, 2023
Jeff Ratner has been named president of media, analytics and data. Ma ...
- Paramount+ Kicks Off Campaign To Win Super Bowl Tickets
MAD, Fern Siegel - Wednesday, December 27, 2023
Winners will score a pair of tickets to a VIP experience ...
- HedoniaUSA Names Dolphin Entertainment Communications AOR
Accounts on the Move, Fern Siegel - Tuesday, December 26, 2023
HedoniaUSA hopes to elevate its market position and brand visibility. ...
- When Life Gets Bad, Crunch Makes You 'Feel Good'
MAD, Fern Siegel - Tuesday, December 26, 2023
The 'Feel Good, Not Bad' campaign underscores the positive aspects of taki ...
- Republican PAC Ad Compares Trump To Dictators
MAD, Fern Siegel - Tuesday, December 26, 2023
All candidates run ads against opponents. This one calls out the form ...
- Dermapenworld Targets Skintelletuals In New 'Routine'
MAD, Fern Siegel - Friday, December 22, 2023
The campaign showcases DermapenWorld's signature Synergy of Solutions program, which combines in-clin ...
- Zacapa Rum Pours First Global Campaign 'Lips to Soul'
MAD, Fern Siegel - Friday, December 22, 2023
The rum is overseen by Lorena Vasquez, one of the few fema ...
- BMB Wins Creative Account For Kerry Dairy Consumer Foods
Accounts on the Move, Fern Siegel - Thursday, December 21, 2023
The agency has been tasked with growing the brands. ...
- Frito-Lay Finds 'Joy' In Celebrating Creators
MAD, Fern Siegel - Thursday, December 21, 2023
The campaign is part of the brand's five-year goal of amplifying creati ...
- Yin Heads Brand Design For Accenture Song
People on the Move, Fern Siegel - Thursday, December 21, 2023
Camille Yin has collaborated on global visual projects for brands including Appl ...
- NYC's Downtown Alliance Highlights Key Area For Tourism, Business
MAD, Fern Siegel - Wednesday, December 20, 2023
The "Only Downtown" campaign by Wunderman Thompson contrasts images from key landmar ...
- Ficek To Oversee Digital Activations For 62Above
MAD, Fern Siegel - Wednesday, December 20, 2023
Brad Ficek will drive advanced analytical and in-house programmatic capabilities for clie ...
- Oreo Returns To The Super Bowl After An 11-Year Absence
Out to Launch, Fern Siegel - Wednesday, December 20, 2023
The Martin Agency created a 30-second spot that showcases the cookie's pla ...
- Meta Quest Creates Real-World Chaos To Launch 'Wrath'
MAD, Fern Siegel - Tuesday, December 19, 2023
The trickster god Loki disrupted real-life events to promote the new ...
- Wiedlin Selected To Head Intuit SMB MediaLabs For Apollo Partners
People on the Move, Fern Siegel - Tuesday, December 19, 2023
Wiedlin is based in San Francisco and will report to Apollo Partne ...
- Zurilgen, Costa Reteam At Ogilvy For IBM
MAD, Fern Siegel - Monday, December 18, 2023
The pair will drive the client's creative vision as part of EightBa ...
- Pretty In Pink: Crumbl Cooks Up New Logo
MAD, Fern Siegel - Monday, December 18, 2023
"Fans crave the blissful sugar-high of novelty," says Turner Duckworth's ECD An ...
- McCrimmon Heads Creative For Firehouse
People on the Move, Fern Siegel - Monday, December 18, 2023
McCrimmon has worked at various agencies, such as 22 Squared, TM Advertisi ...
- The&Partnership Selects Dobson As Creative Strategy Lead, U.S.
MAD, Fern Siegel - Friday, December 15, 2023
In is new role, Alex Dobson will guide the agency's implementation ...
- Sweet Success: Ghirardelli Chocolate Awards MullenLowe West Creative AOR
MAD, Fern Siegel - Friday, December 15, 2023
The agency will launch the brand's first 360 campaign next summer. ...
- Cadbury Supports Grenfell Athletic FC
Out to Launch, Fern Siegel - Friday, December 15, 2023
The Club Together initiative launched in 2020, uniting its soccer club partnershi ...
- Ahmed Named Executive Creative Director, Mother In New York
MAD, Fern Siegel - Thursday, December 14, 2023
Previously, Nedal Ahmed worked at Google Creative Lab on the company's Pix ...
- Havas Expands Footprint In Germany, Acquires Performance-Marketing Agency Eprofessional
MAD, Fern Siegel - Thursday, December 14, 2023
Founded in 1999, Eprofessional counts Vodafone, L'Oreal and Hapag Lloyd among i ...
- MoonPie Aims Global Campaign At New Demo: Aliens
MAD, Fern Siegel - Thursday, December 14, 2023
Tombras created an outdoor campaign exclusively for non-human entities. The brand hop ...
- IHG Debuts 'Winter Chalet' Experiential Campaign
MAD, Fern Siegel - Wednesday, December 13, 2023
Grammy Award-winning Maren Morris curated the sound experience for the activation. ...
- Spotify To Distribute, Sell Ads For Warner Bros. Discovery Podcasts
MAD, Fern Siegel - Wednesday, December 13, 2023
Spotify's enterprise podcast platform, Megaphone, will host WBD's shows. ...
- Jefferson's Bourbon Names Argonaut Creative AOR, Focuses On Brand Differentiation
MAD, Fern Siegel - Wednesday, December 13, 2023
The assignment is the agency's second from the liquor giant. ...
- Smooth Notes: Michael Buble Promotes His Fraser & Thompson Whiskey
MAD, Fern Siegel - Tuesday, December 12, 2023
A new North American whiskey kicks off its "Easy, now" campaign. ...
- SAP Wants Businesses 'Ready' For AI
MAD, Fern Siegel - Tuesday, December 12, 2023
Rather than focus on tech wizardry, the 30-second ad follows an AI-animat ...
- Two By Four, Wrangler Campaign For The Rodeo
Out to Launch, Fern Siegel - Tuesday, December 12, 2023
The campaign features some of Wrangler's top rodeo endorsees. ...