• by Fern Siegel , December 21, 2023

BMB has been appointed lead strategic and creative agency for Kerry Dairy Consumer Foods, a leading UK and Ireland dairy and plant-based company, which includes Strings and Things, PURE, Dairygold and Charleville brands.

BMB won the work in a competitive pitch. The financial terms were not disclosed.

New work is expected in the second quarter of 2024.

Kerry Dairy Consumer Foods is part of Kerry Group’s Kerry Dairy Ireland business, reporting annual revenues in excess of $1 billion.

Victoria Southern, strategy, marketing and innovation director, Kerry Dairy Consumer Foods, singled out BMB's “laser sharp strategic thinking and inspired creative.”