• by Fern Siegel , July 9, 2024

HUb Strategy and Communication kicked off a new campaign for B2B client Gigamon.

Gigamon works with a company’s existing cloud security tools to eliminate blind spots that hackers can exploit.

“Without Gigamon,” if you’re in IT, you’re going to end up with your hair on fire,” said Hub executive creative director-founder DJ O’Neil. The creative features an IT professional walking around his office with his hair ablaze. He is oblivious — everyone else sees the problem, but remains silent.

The integrated digital-only campaign runs in the U.S. and Britain.

“B2B companies are starting to realize that it’s really much more effective to not be boring and bland,” said O’Neil. He credits the client's results with embracing this reality.

The San Francisco-based HUb's client list includes the Oakland A’s, Blue Shield of California, Nike, Google and Monterey Bay Aquarium.